What Kind of Content Creator Are You?
Introducing the 5 Content Auras (and why your content gets easier when you stop trying to be someone else)
Showing up online feels weird sometimes (okay, fine — most of the time).
We weren’t made to talk to phones, document our every move, or scroll through the highlight reels of everyone we went to elementary school with.
So it makes sense that building a social media presence often feels… a little cringe.
One minute you’re bursting with ideas, the next you’re staring at someone else’s feed wondering if you should delete everything, rebrand, or just move to the forest with your dog and forage for survival.
But you keep trying—probably because deep down, you do have something to say.
It’s just that every time you sit down to write a caption, it feels like someone else’s voice is echoing in your head.
Here’s the thing: the content space is loud, and it’s built on comparison.
But the people who stand out? They’re not chasing trends.
They’re leaning deeper into what’s already true.
Because your content doesn’t need to look like anyone else’s.
It needs to look like yours.
So… what’s a Content Aura?
Your Content Aura is the energy you bring to the internet (and the energy you bring IRL) without even trying. It’s your voice, your vibe, your natural creative rhythm. Some people thrive in front of the camera. Others write captions that feel like journal entries. Some need structure, others need freedom.
The problem? Most content advice out there treats everyone like a type-A strategy machine with time to post five times a week and repurpose it all by dinner.
But that’s not most of us. Especially if you’re running a whole business.
We created the Content Aura Quiz to help you tap into your unique creative style and start building a presence that works with you — not against you.
Why knowing your aura matters.
When you understand your content style, a lot of the stress starts to fall away. You stop forcing posts that feel out of alignment. You stop wondering if you should be doing more. You stop playing by rules that were never written for you in the first place.
Instead, you start trusting your gut.
You lean into what’s easy for you.
You show up in ways that feel good — and actually connect.
And no, that’s not “less strategic.”
That’s what strategy should be.
THE 5 CONTENT AURAS
After working with dozens of creative entrepreneurs, coaches, and founders, we kept seeing the same five content styles emerge. None of them are better than the others but knowing which one you are is a game-changer.
The Radiant
VIBE: Magnetic, visible, always in motion
You light up when you’re connecting. Whether it’s a candid story or a quick launch teaser, people pay attention when you show up.
What you need: Systems and boundaries so you don’t burn out from being on all the time.
Content twins: Alix Earle, Lizzo, Chris Olsen, Alex Cooper
The Grounded
VIBE: Intentional, consistent, deeply thoughtful
You don’t post to keep up: you post when it means something. You value substance, and your audience feels that.
What you need: Permission to show more of you, not just what you do.
Content twins: Jonathan Van Ness, Elyse Myers Brené Brown, Benjy Kusi
The Visionary
VIBE: Expressive, idea-rich, beautifully original
You’ve got ideas for days and a vibe your audience remembers. You’re ahead of the curve, but that can also leave you stuck in your own head.
What you need: Structure and clarity to help bring your vision to life.
Content twins: Beyoncé, Sarah Bahbah, Case Kenny, Aurora James
The Nurturer
VIBE: Intimate, connective, emotionally attuned
You’re here for depth and honesty. Your content makes people feel seen — but when your energy dips, content is often the first thing to go.
What you need: A gentle system that supports your voice and your nervous system.
Content twins: Tabitha Brown, Alex Elle, Jay Shetty, Naj Austin
The Disruptor
VIBE: Bold, unfiltered, paradigm-shifting
You’ve got a message and you’re not afraid to say it. You challenge norms and drop truth bombs on the regular.
What you need: A visual identity that matches the power of your voice.
Content twins: Bethenny Frankel, Jameela Jamil, Tefi Pessoa, Chidera Eggerue, Dylan Mulvaney
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You don’t need to be everywhere.
You just need to be you, consistently.
You don’t need to post on every platform. You don’t need to follow a formula. And you definitely don’t need to twist yourself into someone else’s content calendar.
You just need to know who you are, how you best communicate, and what rhythms support that.
This is your permission slip to stop overthinking, stop comparing, and start creating from a place of alignment.
Ready to meet your content aura?
Take the quiz. It’s quick, fun, and spookily accurate.
✨ You’ll get an instant result and a follow-up with tips to help you start aligning your content with what actually works for you — no copy-paste formulas, no performative nonsense.
Because when you know your style, your strengths, and your rhythm?
Showing up gets a whole lot easier.
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